The other day giving a training I asked the attendees if they took into account the different levels of consciousness of a client when planning their campaigns. His face and expressions told me everything. What is the level of consciousness of a client? That was the first question they asked me. One of the common mistakes when planning advertising Consciousness Payment campaigns on social networks is wanting to sell from minute 0. (And this is not only applicable to advertising, it can be applied to any marketing channel) Not all people are ready to buy. We buy because we have a need that we want to solve, but many times we are still not aware that we have a problem. The key is to understand the customer’s purchasing process and their different levels of consciousness.
What is a potential customer’s level of consciousness?
Surely you have heard that one of the keys to selling is to send the right message , to the right person and at the right time . And it makes all the sense in the world. To do this, the first step is to ask yourself a question. Does your potential customer really know they have a problem? This is where the concept of “customer awareness” that Eugene picks up in his Chiropractors Dc Business Email List book Advertising comes into play . The levels of consciousness refer to the degree to which your potential client knows their problems, their pain points, possible solutions, and how your product can solve their problems. If the customer doesn’t know they have a problem, they won’t buy your product. You will agree until they are ready to buy. These phases are directly related to the conversion funnel of a company.
The 5 levels of consciousness of a potential client
Before explaining the different levels, I want you to understand the importance of segmenting correctly. The segmentation Ads Facebook and plays an indispensable role to show the right message to each person. Do not start creating any type of campaign without first being clear about what kind of people to impact. Knowing the different stages of consciousness will help you do just this, so pay close attention now. Completely unconscious One question Sale lead you have to ask yourself before launching your ads or content strategy is: Does your client really know they have a problem? How is a customer going to buy from you who doesn’t even know they have a problem? At this stage the potential client has absolutely nothing to know : You don’t know you have a problem.
