What is a Sales Funnel and what is it for [Stages + Examples]

Sales funnel”, “Sales funnel”, “Conversion funnel”, “Conversion funnel”, “Marketing funnel” It is likely that you have Googled one of those words and ended up in this article. Or any other similar term, they all mean the same thing. That does not matter. What matters to me is that if you are reading this post, it is likely to cost you : Get visibility. Attract customers to your business. Get them to buy you. That they buy you again. If you are in any of these phases, I am sure you have not implemented a marketing system. Therefore, in this post I am going to tell you what a sales funnel is and what it is for . If you stay until the end, I will also show you what elements you have to work on at each stage of the funnel. You may also like: Conversion funnel: What are TOFU.

What is a Sales Funnel for?

When I have told you what the objectives of the marketing funnel are, I have already told you what it is for. But we are going to dig a little deeper so that you understand why it is so important that you implement it in your business. 1. Build trust One of the keys to selling online is through trust. Selling a high ticket product to a group of people who don’t know you at all is really complicated. To do this, you first have to earn the trust of your potential Photographers business contact list customers and show them that you are a benchmark in your sector . This is achieved thanks to a marketing funnel. That be quite revealing for you. 73% of potential customers are not ready to buy .What does this mean? That if you show sales ads to people who are not ready yet, you will get the opposite.

Elements to build an essential Sales Funnel

And make no mistake, your offer is not only the product you sell. For your product to succeed, it really must have more components such as: The benefits. What you promise. Bonus. Urgency and scarcity. Payment facilities. Satisfaction guarantees. Advice : do not limit yourself only to describe the characteristics of your product, people buy results. Funnel to work you need traffic to feed it. Traffic is the equivalent of gasoline for a car. Without gasoline the car does not work, and without traffic, the funnel does not work either. Here it is very important that you understand that there are different types of traffic . Cold traffic. Temperate traffic. Hot traffic. types of online traffic The type of communication depending on the temperature will be totally different and this will also determine the advertising investment.