The need for brands to invest in digital marketing grows due to the strengthening of this ecosystem in which brands (personal, commercial) and users / consumers coexist through communication or consumer channels. This has opened the door to strategies such as omnichannel, which has Taiwan Phone Numbers led brands to understand that a user’s smartphone is a new point of sale that mixes with the offline market and opens the way to phenomena such as webrooming or showrooming. From this perspective, there are at least three pieces of information that help us to believe in the results of and the guarantee of strategic digital marketing.
The estimated number of smartphone-type phone users will grow to 51.8 million in 2017, when in 2016 the estimate was 45.2 million, according to Statista DMO. Internet penetration estimated in 2017 is 61.2 percent, a figure that exceeds the 57.8 percent estimated in 2016 by eMarketer. In 2017, there are an estimated 61 million users of social networks. The Statista (Digital Market Outlook) projection warns of growth against the 55.3 million that were estimated to exist in 2016.
The popularity of Twitter topics is a topic that has gained great relevance for brands. The ‘trending topics’ refer to the topics or keywords most used in the microblogging network . However, it is sometimes difficult to understand the reasons that cause a topic to reach such a category. In this Phone Number List regard, the Direct Marketing website recalls that, above all, the tag is a measure equivalent to the traffic generated by a web page. For this reason, the featured topics are almost always the ones that are shared the most. On Twitter, however, the growth of topics to that category will be subject to factors that go beyond its broad exposure.
A topic that explodes quickly on the social network is the one that generates the most retweets or mentions in a short time. If it takes more than a day to add a considerable number of both, it will be difficult for it to rise as a ‘trending topic’. Buzzgain estimates that the average number of tweets made in one day is 1.9 million. Of these, he assumes that only about 631 are issued by unique users. Following this figure, he calculates that, in peak hours of traffic on the microblogging site, it takes between 1,500 and 1,700 tweets issued by more than 700 or 800 users to be able to trend a topic. Twitter also has an algorithm that filters popular topics for an extended period of time.