The digital marketing could reach a global investment for 2020 of 306 billion dollars, according to TechNavio. It is one of the areas of marketing that grows more and more. Currently most marketing professionals include this type of marketing in their mix, so everything that concerns Portugal Phone Number List digital is relevant and can represent the difference between a successful strategy and one that goes unnoticed. Especially when it comes to trends that are trending down this year. Here are three of them:
PREFABRICATED IMAGES. If it is about illustrating, stock images are appropriate, not in a digital campaign, since they prevent users from connecting with brands. A personalized image pays off in various aspects with the consumer, improves content performance, generates engagement , improves clicks and interaction with the brand on social networks, as long as it is the right one for the campaign. Subway México is an example of the criticism that a prefabricated image with improvised integrated elements can cause, which are disproportionate. Smart Insights estimates indicate that 56 percent of marketers create content without a backup plan or strategy that makes the information more effective and efficient in engaging the target audience.
FALSE FOLLOWERS. Bots are easily detected today. Although they help to improve the perception of the consumer at first glance, when followers are counted on social networks, with the passage of time their false comments and retweeets are noticed, which transmits a wrong idea of the Phone Number List brand. You can even leave it as unprofessional, since consumers may think that you are not able to gain loyalty due to some hidden problem. For example, in the United States, 88 percent of customers believe that online reviews are as authentic as personal recommendations. Amazon is one of the companies that combat this type of falsehood, as companies sought to take advantage of positive comments on their publications, obviously paid.