3 Reasons to Stay Away From Bulk Email Lists

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3 Reasons to Stay Away From Bulk Email Lists

Buying bulk email lists might seem like an easy way to go. After all, you want your mailing list to Guatemala Email List grow fast, and building a list by generating leads yourself can take time, right? So why shouldn’t you speed up the process by buying a list of email addresses.

Well, here are three good reasons you should stay away from bulk email lists.

  1. The Email Addresses Might Not Be Legit

When you buy bulk email lists, more often than not, there isn’t much you can do to check out the list before handing over your money. And, unfortunately, there are people out there who wouldn’t think twice about selling you a list of fake email addresses just to make a quick buck. So the emails on such a list might either be so old no one is using them anymore, or the seller might have just made them up. In any case, when you pay for such a list, you will pretty much be giving someone your hard earned money and getting nothing in return. And the chances of you being able to get your money back are slim to none.

  1. The Leads Might Not Be Targeted

The point of building a mailing list in your niche is having targeted leads, people who are interested enough in the types of products you are promoting to actually buy them. When you are looking to buy bulk email lists, the seller will no doubt promise you that the leads on that list are targeted. But there is really no way for you to know for sure. For all you know, only a handful of people on the list would be interested in buying the golfing product or dog training videos you are promoting. Which would mean most of the email addresses you paid for were useless to you?

  1. The Lead on the List Might Not Want to Be Promoted To

When a subscriber signs up to your mailing list, they are giving you permission to send messages to them. Not only are they more likely to actually read your messages (and read about the products you are promoting), they are less likely to mark your messages as spam.

The same isn’t necessarily true of the leads on a bulk email lists. Rather than actually being interested of buying through you, they just might be annoyed, and would end up deleting your messages without ever reading them. And really why go through all that trouble when you can build your own email list.

When all is said and done, buying email lists can cause you more trouble than you would make on them, and it really is not to hard to build your own list.

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