The marketing digital has proven to be one of the engines of industry, is undoubtedly one of the items that more work will have this 2017, it is estimated that investment in digital advertising worldwide will be 191.85 billion dollars, according to projections from Magnaglobal and Iran Mobile Number Database Campaign Asia. However, the relevance of strategies of this type lies in the precision of their design, as well as the adequate definition of the indicators with which their efficiency will be measured. Hence the importance of proper KPIs. The Key Performance Indicator (KPI) , is a business unit of measure used to evaluate key elements of success within an organization.
Only in Latin America, according to the findings of the Center for Digital Transformation (gA), it is estimated that although 75 percent of companies have some digital strategy, their average level to implement them effectively barely reaches 46 percent. hundred. So that your strategy has greater opportunities to achieve the objectives set, we share 4 KPIs that you cannot leave out: It is the potential that any message can achieve. This does not mean that the entire audience will see the publication, but it will indicate the maximum number of people it could potentially reach, as explained from Hotsuite. This is the amount of links to your blog or website that you are getting from quality referrals. According to Vital -a firm specialized in marketing and advertising-, link building should be considered as a fundamental part of any SEO strategy.
This is an important KPI, as the lifespan of a business is often a reflection of a healthy brand image, smart public relations and marketing, explains Nicole Rodrigues, CEO of the NRPR Group in an article published in Forbes. It is the way in which you can identify that the Phone Number List content you publish is attractive, interesting and of value to your audiences. Different analysis platforms classify sentiment in a variety of ways, the most common are those that measure whether they are positive or negative, although there are others that classify them as: sympathy, gratitude, fear and concern.