Social networks are more on the rise than ever. Finally, companies have understood the benefits of digital marketing and have begun to invest in it. There are even companies that today invest 100% of their advertising and marketing budget in online strategies. However, it is not a question of turning on the PC and starting to write. Like everything related to Mexico Mobile Number Database communication, to be effective, it requires a strategy. When it comes to social networks, which are instantaneous and spontaneous, many think that there is no need to plan. But it is a mistake. Planning is one of the keys to success. Another fundamental point is to be detailed to avoid mistakes and review things several times before publishing them. In turn, it is important to hire professionals in the field, and not simply people active on social networks.
Below, I want to share with you four things that I learned as a Community Manager that may interest you: Plan without losing spontaneity. Social media experts suggest making a schedule of posts with what is going to be published during the week. This guarantees a post logic. It also helps to have a coherent speech. Promote a dialogue with users. However, it is also worth checking them every day before they are published to see if it is possible to adapt them to the context of the day: if it rains, if the national team plays, or if it is too hot, for example. May the calendar not defeat the naturalness of the networks! Avoid the “Like” car. Surprisingly, this practice is more common than expected. It is assumed that if you share its content, it is because you agree with it. But giving yourself a “Like” car is like kissing yourself. Sometimes it happens when you manage networks from a commercial administrator, and you want to give it a “Like” from your personal profile. But you have to be vigilant. Let’s not blow kisses in front of the mirror!
Share content of others in fair measure. Generating original and relevant content for your audience usually takes time. At times it can even be difficult to come up with new creative ideas. Content that has not been created yet. But own content is usually more effective and users value it more. Invest, you will not regret it when you see the results. Measure is success. One Phone Number List of the main advantages of taking actions online is that everything is measurable. Using tracking codes (UTMs) it is possible to follow the consumer’s route: which links he entered, what actions he took, which content he liked the most. In the case of marketplaces or ecommerce sites, you can even measure the sales generated by an action! One studies to be prepared and to be able to communicate better. Practice helps solidify that knowledge. It allows you to learn even more and identify what works and what doesn’t. That is why I wanted to share with you some of my learnings so that you too are more prepared to succeed.