The number of social media users is expected to reach 61 million this 2017. Social media is simply an indispensable channel in any digital marketing strategy. However, it is necessary to know how to exploit the advantages that each one offers, to increase the exposure of the campaigns. Here are four ways to do it: SNAPCHAT. In the case of this platform, which Saudi Arabia Phone Number List in 2016 was perhaps the most successful, the key is the ephemeral content that Instagram, Facebook and even WhatsApp have imitated, so that firms can come up with a message full of creativity, brief and varied, that will change every 24 hours. The effort is worth it, at least that’s how it was for the Asos brand, the online clothing sales portal that last year said that: “ Snapchat is a channel that is growing in importance for our customers: during London Fashion Week, Asos content featured in the ‘Fashion Week Stories’ concept, which was viewed more than 20 million times in the UK, France, Germany and Australia ”.
FACEBOOK. A study by the social network analysis provider Quintly points out what the presence of ten of the largest Mexican brands is like on Facebook and the result showed that 63 percent of them appear in the mind of the consumer with a post with images on the social network co -founded by Mark Zuckerberg. INSTAGRAM. In the case of Instagram, used by some 600 million people, the key lies in attractive images for consumers Phone Number List and even well-crafted videos, as in the case of the big luxury brands, which post short clips of their previously exclusive catwalks. for those attending parades in Milan or Paris, and which are now accessible to the general public. Nike, the brand with the most followers so far this year , according to data from iconosquare, projected by Statista, takes the opportunity to upload spots with sports stars and it has worked for him, to the point of registering more than 69.4 million followers only in that social network. TWITTER. Trends are key to highlighting the 140-character social network, with 35.3 million active monthly users in Mexico, therefore, the way in which this platform is most used is to pay to appear on them.