People are increasingly aware of the need to oman phone number format protect the environment and what its consumption can contribute to it. The figures are there. According to an IBM study conducted in 2020, 57% of consumers are willing to change their shopping habits to help reduce negative environmental impact, and oman phone number format more than two-thirds would pay more for sustainable brands , according to data by Nielsen. These are figures that Fanny Monier, user experience manager at Appnovation , points to in an article for The Drum in which she highlights the role that digital designers play in helping brands on this oman phone number format path towards sustainability.
Next, we collect the 5 ways that Monier details in oman phone number format which brands can take advantage of the trend and opportunity offered by ethical consumption through design . Recognize the “push-pull” dynamic between consumers and brands Ethical consumption is, for the oman phone number format professional, a two-way street, and is achieved thanks to the balance between the consumer and the brand . “By leveraging direct-to-consumer retail models, smaller brands are leading the charge and changing purchase oman phone number format expectations,” he says.
As an example, he cites the beauty brand Tata oman phone number format Harper , which gives consumers the ability to trace the origin of their products and the delivery journey by scanning a code. Or the ethical clothing brand Organic Basics , which has revolutionized e-commerce with a website that adapts the type of content and access that users receive sale leads based on the amount of data oman phone number format that has been consumed on its site. “In its most innovative form, digital design fuels the push-pull relationship between consumer and brand . The mass consumer goods market should consider the use of bespoke technology to reduce waste oman phone number format and raise ethical awareness, “says Monier.