Keeping up to date with industry-specific news, as well as media events in general, can help you create relevant content.
This will allow you to develop a real relationship with your contacts by showing them that you are in the same reality as them.
Current events or the time of year are
Key moments of the year (holidays, back-to-school, parties, etc.) can also give you insight into your readers’ state of mind and help cambodia phone number library you find the right way to engage them.
Example with this subject of the Gustave & Rosalie newsletter sent at the start of the holidays and which seems to read our thoughts:
7 – Use personalization
Integrating personalization tags like your recipient’s first name into your email subject lines can have a positive impact on your open rate.
Seeing our first name or information how social responsibility can boost your local marketing about us (city, interests, etc.) in an email subject line definitely makes people want to click.
Brevo allows you to personalize the subject and content of your newsletters using dynamic personalization tags: take advantage of it!
Be careful, however, not to overuse this technique so that it remains effective, especially since your competitors are probably also using it…
To stand out from the crowd, find a more original way to personalize your email subjects than simply starting with ” [First Name], … “.
Example with this ASOS newsletter which succeeds in using personalization to make its object more intriguing:
8 – Think long term
Refuse options that increase your south africa numbers open rate for a while but penalize you in the long run.
This is perhaps the most important piece of advice we can give you: a good email subject line shouldn’t just maximize the open rate of a single newsletter.
Above all, it must help build a lasting relationship between your brand and your customers, ensuring that your contacts remember you, trust you and want to open your future emails.
