The consumer is the king, he is the protagonist in any marketing action that is carried out. The digital age has changed the rules of the game. The Internet and social networks play a determining role in any marketing action that is undertaken. The relationship between brands and people has been altered. A new consumer is strongly emerging who asks brands for honesty and clarity and does not accept deception. From the passive and naive consumer of the traditional marketing era, to the incredulous and active one who acts, protests, joins with other consumers and gives their opinion. If in the advertising world it is no longer worth telling anything, in the promotional world you have to do things very well to avoid a crisis that can ruin the reputation of a brand in a very short time.
Poor planning of a promotional action, an error in its management, a change in the rules halfway through, leaving participants without incentive due to lack of budget, misleadingly communicating what the prize consists of or not answering any doubts about claims the consumer who has not Belize Mobile Database participated correctly in accordance with the legal bases of the promotion, causes disappointment, distrust and disappointment in the consumer. The consumer is not stupid, he reacts, joins in and once the crisis reaches social networks it progresses so fast that it is already very difficult to control it. Having a good reputation online is expensive, but it is a good investment because it pays for growth. But be careful because it costs very little to lose it and the consequences are very negative. They can ruin a brand. And although the reaction is quick and immediate, it may be that it no longer arrives in time, … 
The great challenge for brands and manufacturers is to carry out the best promotional actions, the most profitable and effective for the customer, but above all, the actions in which all loose ends are tied, that what is said is fulfilled, that governed by what is established in the legal bases. Make a correct estimate of the real target units / volume of sale during the Brother Cell Phone List promotional period. Communicate the promotion , in the promoted product itself and if this is not feasible, it must be as close to it throughout the promotional period. As a consequence, the product with promotional communication must be on the shelf from the very beginning of the promotion and must disappear once it is finished.
Communication must be clear, from the first reading by the consumer, before purchasing the product . The incentive offered, its limitations, the dates of the promotion and the essential requirements stipulated in the legal bases must be very clear. Offer incentives / prizes whose enjoyment mechanics are simple for the consumer. Once a consumer wins a prize, it must be delivered as quickly as possible so that they can enjoy it.
Offer an accessible participant service . It must be as easy to make an inquiry or claim for a promotion, as it is to participate. Although the instructions are clear, there is always a% of participants who have doubts when it comes to wanting to participate, so there must always be an agile channel in which their doubts are answered, as well as any claim that may arise. arise. The legal bases of the promotion must be followed to the letter from the beginning to the end, no “exceptions” should be made, nor change the rules of the game, since they run like wildfire on social networks and this can generate totally uncontrollable chaos.