The subject line of an email is the element that most influences its open rate after the sender’s name. Discover our 8 tips for optimizing this crucial step!
According to a study cited by arobase.org , the average French internet user receives 39 emails per day. This reality poses a fairly simple question for email marketers: how can you make sure that yours is the one that catches their attention?
The first visible element of your campaign, the subject line is the main factor you can use to improve your opening rate.
1 – Write a short subject
In principle, there is no limit to the bulgaria phone number library length of an email subject line.
Subject length limitation by webmail
We therefore recommend that you aim for a maximum of 50 characters for your email subject lines: this way, you will be forced to get to the benefits of corporate social responsibility for local businesses point, which will make your subject lines more effective.
Think about the titles of books and movies you like: they’re usually more effective the shorter they are!
2 – Put the most important thing at the beginning of the subject
Put the most important information south africa numbers at the beginning of the subject line to maximize its chances of being read.
For the same reasons, maximize the impact of your subject line by starting with the most important one. You don’t control the number of characters displayed by each webmail, and readers tend to only read the first few words of each subject line.
By “important,” mean something that is likely to pique your readers’ interest:
- The main information in your email
- The amount of a promotion
- An event
- A deadline…
Here’s an example of a (really) long subject line, but it makes up for it by keeping the most compelling information first:
