The e-mail marketing is one of the tools more travel in digital marketing, and although there are some who think it’s going out of style or no longer functional, 56 percent of 256 marketers surveyed for the study “Selligent & StrongView 2016 Marketing Tends Survey ”, carried out Russia Phone Number List by Selliegen, considers that it is more current than ever. Therefore, it is important to take into account aspects that can help the marketer to enrich his strategy, here are at least nine keys to consider: ONE. Use an appropriate communication tone, that is, similar to that of your website. TWO. It allows a quick review by means of a visually organized design, which results in the so-called scan.
THREE. Avoid sending attachments, this practice is not recommended because it hides important information, better send a link to the downloadable document.
FOUR. Do not use capital letters unless especially necessary, as it gives a feeling that the sender is shouting. FIVE. Good spelling is essential to denote professionalism and avoid deterioration in the company’s image. SIX.Highlight the important part in bold and not underline, as this gives Phone Number List a visual sense of clutter when used heavily. SEVEN. The e-mail should not include half an article, in fact, the ideal is less than 50 words per idea, an image and the link with the complete information. EIGHT. Identify the time when the emails work best, for this you can previously test with shipments at different times. NINE. It is important to verify that the links actually lead to the page you want, since all the effort cannot be wasted on a site that you do not want to reach.
