El papel del ecosistema de la publicidad digital en la radicalización de la sociedad estadounidense

According to the advertising expert, there is a clear line telemarketing list providers connecting adtech and radicalization . And it is that, although the role of social networks in the schism of American society has been recognized, Hoffman telemarketing list providers refers to a “deeper and more nuanced” truth. Thus, the author of the renowned blog assures that the gap has been partly driven by the information collected about US citizens thanks to the adtech ecosystem and fed by algorithms used by platforms and online telemarketing list providers publishers.

“The purpose of these algorithms is primarily to keep telemarketing list providers visitors ‘in the pen’ of the publisher or platform. The longer a visitor spends in the pen, the more money the platform can make from selling ad space, ”Hoffman explains. Thus, platforms opt for increasingly attractive content and algorithms “feed us increasingly creepy notions of our own predispositions and telemarketing list providers connect us increasingly closely with others who share them, ” according to the author. Hoffman also recalls a study carried out by Facebook after the 2016 presidential elections collected by The Wall Street telemarketing list providers Journal ,

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which concluded that the algorithms they use “to telemarketing list providers attract user attention and increase time on the platform” separated people: 64% of all extremist group unions were due to Facebook’s recommendation tools . At this point, Bob Hoffman also points to the responsibility telemarketing list providers of the advertising and sale leads marketing industry . “We are the hidden hand that guides and finances these dangerous practices,” he warns. For this expert in the sector, the advertising industry is no less guilty of this reality by standing telemarketing list providers still and encouraging professionals to act and make decisions to change this reality once and for all.

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