Between 2016 and 2019, online purchases by Bhutan Email List Spanish families grew by 78% , going from 6,500 million euros to more than 11,700 million euros. Some purchases that, according to the latest INE Family Bhutan Email List Budget Survey already represent on average 2% of total family expenses. These figures that confirm the importance of online sales channels for all types of businesses , at a time when Covid-19 and all the restrictions that accompany it are further driving online commerce, which is becoming the main sales channel of more and Bhutan Email List more businesses.
How to make the most of the sales Bhutan Email List opportunities offered by digital commerce? If something offers online sales, it is data. Each transaction is accompanied by a large amount of information associated with the buyer, extremely useful for companies at a time when the democratization of artificial intelligence (AI) allows us to extract the best fruits of this Bhutan Email List Big Data and translate them into opportunities. From AIS Group , a Spanish company specialized in the application of artificial intelligence to improve processes in the marketing and sales areas of companies, they reveal Bhutan Email List that “
artificial intelligence techniques stand out because Bhutan Email List they are capable of handling large volumes of data , they detect relationships between variables that a human could hardly perceive and have a very high predictive power. In tandem with business experts, AI systems can learn automatically, suggesting changes in predictive models based on the sale leads behavior of the data that it constantly Bhutan Email List analyzes, says Agustí Amorós, director of business development at AIS Group. AI for any business AI allows you to get the most out of the digital channel and ecommerce in general , regardless of whether the object of sale is fashion, footwear, Bhutan Email List technology, food, insurance, furniture, travel, leisure, books …