The digital marketing trends for e-commerce this 2017

The e – commerce in Mexico live a good time, because I had a growth of 59 percent in 2015 and reached 257 billion pesos, according to the Mexican Internet Association, so analysts expect for there Hungary Phone Numbers to be major consumers should be improved advertising with personalized ads. According to digital marketing agency, Criteo , in Latin America the sales derived from the Black Friday increased mobile sales by 50 percent, and expected new trends boost the e-commerce this 2017 , provided ongoing analysis run consumption habits, as well as constant marketing strategies.

According to the analysis, Digital Commerce and Marketing Outlook , these will be the keys to digital commerce in 2017: Although it is not a novelty, the remarkable thing is that purchases from computers will decrease to a minimum and 2017 will be definitively consolidated as the year in which consumers bought more from their mobiles, since only in the last quarter of 2016, purchases mobile phones in Latin America grew 26 percent. According to Digital Commerce, 2017 will be the year that retail stores come together to face growing online competition from Amazon and Walmart. And it is that a greater number of independent technology companies will allow retailers to share resources, such as customer metadata to better position themselves against the big ones, as well as reduce their dependence on social networks.

As examples, HookLogic’s advertising, which offers retailers a reach comparable to Amazon. Other companies like RichRelevance and Kenshoo provide solutions to compete against Amazon and Phone Number List Walmart. Also known as Product Listing Ads, retailers will place their products on Google, through AdWords ads , which show their product information with everything, and will also expand their search capacity to increase customers. According to Criteo, the automation of video ads will be optimized and find fresh ways that do not irritate the consumer. From variations, new dynamics and new formats will allow sellers to execute more specific and personalized campaigns for each individual.

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