LinkedIn Data List How to Intercept Cold Audiences on Social Media
𝐂𝐨𝐦𝐞 i𝐧𝐭𝐞𝐫𝐜𝐞𝐭𝐭𝐚𝐫𝐞 p𝐮𝐛𝐛𝐥𝐢𝐜𝐨 𝐫𝐞𝐝𝐝𝐨 𝐬𝐮𝐢 𝐒𝐨𝐜𝐢𝐚𝐥
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“Facebook consultants told me to
“Traffic” campaigns because with Conversion campaigns, asking a cold audience for an action right away is not a good idea, according to them!”
This is what Renato told me in a video call with him a few days ago.
Renato is an entrepreneur who
sells training courses, who turned to Stratego Swat to have us manage his campaigns, and who in the first online chat told me some anecdotes of what he had recently heard from the Facebook consultants he had spoken to.
“ Conversion campaigns don’t work well on a cold audience ”
This is the peremptory
statement of these pseudo consultants
LinkedIn Data that more than anything else left me speechless. Because it focuses exclusively on the HOW and not on the WHY . Which is the most wrong approach that one can have to Digital Marketing . Let me explain better.
Saying “Conversion campaigns don’t
work well on a cold audience” focuses on the technical aspect of HOW to intercept an audience while completely neglecting to evaluate WHY that same audience should perform the action we want them to perform .
It’s as if, wanting to conquer They will soon spread a girl, I worried only about how to dress and the car to go pick her up with, completely ignoring the courtship, maybe even treating her badly. A complete nonsense.
