As one of the founders of Farmer’s Dog says, animals are still living beings just like people, so if we know that ultra-process foods are unhealthy, why do we give our pets dry food that, objectively, we don’t even know exactly what it contains ?
So Brett , who would become a key player in Farmer’s Dog, went into the kitchen and start using fresh ingrients to fe Jada , his Rottweiler puppy with digestive problems and who, despite having tri every brand on the market, was not help by any industrial fe
The result was surprisingly effective
yet logical. Jada began eating better, and her health improv. This l Brett to tell his friend Jonathan , and together, they saw that this was a scalable business model .
INSIGHT : A good idea must be validat before becoming a business. The first step is always to test it on other consumers from the same target audience, even if they are people from our initial network.
The product
Farmer’s Dog, as such, began with two bulk sms cambodia friends cooking to the rhythm of Doo Wop in a home kitchen . Years later, as the business grew, they mov to professional facilities and brought on veterinarians specializing in nutrition . In other words, they became as professional as possible, seeking the best experience.
If the idea was to compete with an industrial product
which uses unknown and unrecognizable ingrients (often meat from diseas animals unfit for human consumption), the Farmer’s Dog product not only had to be healthy: it had to store information in the system look that way .
In every serving of their dog food, the ingrients are present. They’re recognizable by sight and smell , so if we’re giving our pet beef with vegetables, we can see the pieces of meat, the alb directory carrots, the potatoes, etc.
In some ways, and all things consider, it looks more like baby food than dog food.
