Sales follow-up is important to demonstrate that your company’s interest is not just in closing the sale! but in meeting the customer’s needs ! offering the most appropriate solutions to their problem.
Returning to the shoe store example! but in a different situation: the service may have been good and the potential customer still didn’t buy the shoes. Even so! the seed of a good impression has already been planted and your company has conveyed the value of its brand .
Therefore! when the consumer is ready to make a purchase! they will remember belize phone number library company. Remember that having great products is useless if the relationship with the customer is not good.
For companies that offer different products or services! sales follow-up is also a way to direct the contact to the option that best fits their needs.
See the blog: Sell more! 6 acquisition techniques to reach more customers
sales follow up steps
Sales follow-up is divided into three stages : before! during and after the sale. In this topic we will the role of technology in creating memorable experiences about how each of these phases works.
Pre-sale
At this stage! Sales Development Representatives (SDRs) contact potential customers with a single objective: to qualify leads .
The SDR is part of the sales team! but does not act directly as a salesperson. Their role is to present solutions to the hindi directory customer’s problem! demonstrating how the company can be useful in meeting their needs.
At this stage! it is extremely important to understand the lead’s pain and what their biggest difficulty is so that the company can offer the appropriate solutions . This way! you show empathy for the potential customer! present the value of your brand and! consequently! build a good relationship.
Decision period
This is one of the most important steps in sales follow-up! as it involves the lead’s decision-making process.
Contrary to what many people think! your company cannot disappear and simply let the customer contact you whenever they want.
But it is important to be present while he is thinking about the proposal and considering a possible solution. Therefore! keep him as informed as possible! share relevant content! answer any questions! send emails with company news and show your success stories.
