Your landing page should:
Reflect the ad message
Load fast
Be mobile-optimiz
Include strong CTAs
Be easy to navigate
A great landing page not only malaysia phone number list improves Quality Score but also increases your chances of conversion.
- Improve CTR Through A/B Testing
Run split tests on your ads to find the best-performing variations. Test different headlines! calls-to-action! or even visual elements (for display campaigns).
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Use Negative Keywords
Negative keywords prevent your what is a guatemala phone number list and how it works ad from showing on irrelevant searches. This improves CTR and ad relevance.
Although Google Ads is the platform lithuania phone number most commonly associat with Quality Score! similar metrics exist in other advertising ecosystems:
Microsoft Ads: Also uses Quality Score with a similar 1–10 range.
Facebook Ads: Uses a “Relevance Score” bas on user engagement and feback.
LinkIn Ads: Uses a Quality Score-like metric to determine ad relevance.
Understanding these variations helps digital marketers maintain effective ad strategies across multiple platforms.
Common Myths About Quality Score
Myth: A higher bid can make up for a low Quality Score
Fact: While higher bids can improve visibility! a poor Quality Score will make campaigns inefficient and expensive.
Myth: Quality Score updates instantly
Fact: It takes time and consistent improvement to impact your score meaningfully.
