Direct, personalized, and regular email communications are undoubtedly the best way to establish and strengthen customer relationships. In fact, 99% of consumers check their inbox daily, some doing so up to 20 times a day.
These are all opportunities to remind your prospects and customers of your past. By analyzing their browsing or purchasing behavior, you can recommend relevant products, wish them a happy birthday (by offering them a gift voucher), or even invite them to the opening of your new store.
In a context where it is much more profitable for a company to retain customers than to convert new ones, retention becomes a crucial issue. The key to retention lies in how you keep the conversation going after the initial contact. The trick is to find the right balance between regular exchanges and email bombing.
The different types of emailing
To define email marketing, it’s also croatia phone number library important to consider the different forms this marketing strategy can take. Each type of campaign will serve a unique purpose, contributing to achieving your company’s business goals.
It is therefore necessary to differentiate:
The newsletter or informative email to share relevant content and resources
A newsletter is a meeting that a brand sets up for its community. It can send a weekly or monthly message in which it shares its the role of social media and digital marketing in local branding news, information, and relevant resources with its customers to better understand its values or use its products/services.
Most often, the newsletter’s goal will be to redirect the reader to a website (particularly to blog articles) or your social media profile. It’s a lever for creating engagement, boosting the added value offered, and increasing brand loyalty.
Promotional email to boost sales
The purpose of promotional emails is resource data to generate sales or subscriptions. They draw the recipient’s attention to the discounts the company is offering, most often for a limited time. Typically, this type of email is designed in series to ensure the brand reaches its target audience and its offer has the greatest impact. Emphasis will also be placed on copywriting: an impactful email subject line, CTAs (calls to action) that boost traffic to the website and encourage purchases, etc.
