Despite the fact that the digital world has gained momentum in telephone number database and there are many brands that are firmly committed to this channel to connect with consumers (obtaining good results), on the internet there is telephone number database a shadow that haunts the industry: advertising fraud . A problem that continues to trip marketers and that Bob Hoffman, author of the ever-critical blog The Ad Contrarian , reflects on in his latest post. The expert recalls in these lines that advertising fraud has been a topic discussed for many years by computer scientists, engineers, security specialists, advertising media and multiple telephone number database researchers.
And if on the one hand marketing and advertising telephone number database companies, agencies and their security consultants consider it a minor problem that is reduced over the years, several independent researchers warn of the magnitude of the problem, which causes an estimated loss of more $ 60 billion according to data cited by Hoffman. In addition, these investigators assure telephone number database that fraud is growing and is becoming increasingly difficult to identify . What, then, is the version to pay attention to? At this point, Hoffman offers a new point of view in the wake of hacks from Russia to more than 250 agencies of the telephone number database United States Government.
Indisputable Facts Surrounding Ad Frau telephone number database Appealing to logic rather than data, the author of the well-known blog provides some “indisputable facts.” In the first place, it points out that the online advertising market handles sale leads more than 300,000 million a year through telephone number database computer systems . Also, remember that it was recently shown that hackers have the ability to penetrate some of the most secure systems in the world without being detected , and the people and companies that have been hacked had guarantees that telephone number database they were safe (that they vanished) .