This has been a difficult year for Facebook. He has had problems with public authorities and has had problems with advertisers. By 2021, things are unlikely to get any better for the social network. What is expected is almost the opposite could be said: problems await Facebook and they New-Zealand Mobile Database will come from all fronts. In the advertising market, you could be losing the trust of even those who are your most enthusiastic customers and those who have used the social network as a lever to reach their target customers. Direct-to-consumer companies are common in social media marketing and have Facebook as their main way of connecting with consumers, as their advertising investment patterns and the master lines of their marketing strategy have shown. 
However, even they have begun to readjust their ad spend and have begun to reduce the weight of Facebook in their ad spend. They are moving some of their ad spend to other platforms and why they do so speaks volumes about how Brother Cell Phone List things are changing and how markets are readjusting. This pattern of change has been spotted by Digiday . According to an analysis, within media agencies, the great conversation they are having right now with their clients is to change patterns and diversify investment beyond Facebook. Why is this happening? As an agency manager explains to the British media, although Facebook is still the largest advertising space and is still used, “brands no longer trust it enough for everything to go to Facebook.
The reasons why marketers have changed their behavior patterns are varied and are mixed between system problems and prices. As they point out in Digiday, one of the main problems is in the prices of the platform. The CPM on Facebook has been positioned at $ 14-17 in recent months, while on other social networks (such as the emerging TikTok) it has moved between $ 3 and $ 5. Facebook is more expensive.
However, the price issue is not the only one listed by the marketers they spoke to in the review. There are also the technical problems and the reputation of Facebook when it comes to providing data. The Facebook Ads Manager has crashed, crashed, and randomly banned ad accounts. One of the advertisers points out that this has made buying advertising more difficult. And to that are added the effects of the summer boycott, which was joined by different brands and which has had an effect on the advertising strategy. Not only has it put Facebook’s reputation in question, but it has also allowed brands to try other advertising platforms. The experiments, says one of the marketers, worked and now brands are more open to trying other platforms and other activities. Snapchat, Pinterest or TikTok have benefited from this migration.
The change is not total, but it points in one direction
For now, marketers haven’t made a blackout on Facebook and haven’t even made it stop being the main element of the strategy. The marketers surveyed by Digiday speak of a scale of between 10 and 30% of the budget in the process of change. It is what they are currently taking away from Facebook of the advertising investment and taking it to other areas. However, this could point to a future direction. Those surveyed in the analysis acknowledge that they expect their clients to ask for more diversification in the future and less weight from Facebook (even though now the social network and Google carry the weight of the advertising investment).