The US telecommunications giant AT&T is crm irancell close to reaching an agreement with Discovery to create a large platform for digital content . It is not yet confirmed, as both firms would be negotiating the conditions, as reported by Bloomberg . This deal crm irancell would unite brands like HBO, HBO Max, TNT, CNN, Warner Bros with Animal Planet Discovery and TLC , among others. This means the entry of another player into a market in which gaining ground is becoming increasingly difficult. The crm irancell arrival of this giant entails for Netflix, Disney and Amazon Video the appearance of a new rival.
This is a movement whose main crm irancell objective is to increase AT & T’s content offering . “It ‘s an arms race of content and AT & T is conducting an offensive strategic move to fight Netflix, Disney and Amazon,” said Dan Ives of Wedbush Securities told the BBC. acquisition of Time Warner by crm irancell AT&T in 2018 already demonstrated that first step to double its presence in this field of digital content . It was at this time that it took over HBO, Cartoon Network, Warner Bros, TNT, TBS, and CNN. The main purpose of this action was to create a giant that combined content and crm irancell distribution.
However, this approach proved crm irancell more expensive as the company was also expanding its wireless services . In fact, AT&T recently invested $ 14 billion of its debt to finance this area. The aforementioned agreement would be the last move to reduce that debt. As the Financial sale leads Times indicates, this business, if crm irancell it finally happens, could be valued at $ 150 billion . Currently, HBO and HBO Max have about 64 million subscribers worldwide. This means that it is being overshadowed by its bigger rivals, such crm irancell as Netflix, which has 208 million subscribers,