One Easy Way to Increase Your Website’s Conversion rate: Reduce Choice
Sometimes, the things that seem the simplest are really the most effective. That doesn’t just go for conversion-rich websites, but […]
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website wireframes, zendesk form microcopy
Social proof is defin! as assuming the behavior of others in an attempt to copy “correct” behavior for a given
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A good wireframe establishes clarity right off the bat
If your main buyer is, for instance, a company that wants you to r!esign its B2B website to boost conversions,
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STEP 3. Use a Sharpie for Wireframe Blocks
Understanding your audience (which ties into the buyer persona above) Focusing your message Making your message credible Using the ROI
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Who is your buyer and what is his problem
To craft your messaging you can use the findings in your buyer personas as follows: What does your company do
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STEP 1. Identify Your Buyer Personas
I have seen in more than one occasion, how countless hours of intelligent business people are just wasted in this
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All comes together here in the wireframing stage
What guidance does this give your design team? How is this this kind of “wireframe” supposed to guide any intelligence
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How to Wireframe a Website in 4 Easy Steps (Tutorial + Examples)
Stepping Stones A website wireframe is defin! as the visual guide that gives a framework for your website. This blueprint
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Evaluate the site copy to determine if your buyer
Clarity relates mostly to the site copy. Does the site copy make it super-easy for your buyer to understand what
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So what does opportunity look like on your site? Here are some examples
Be sure that your main call to action is repeat! a bunch of times on your homepage. You
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Links or buttons that fail to be descriptive and clear enough
Internet users of today are more impatient than ever. They are not going to waste a lot of their valuable
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Introducing the FOCUSED Website Evaluation Checklist
A site that has no standards in planning and design is a site that will fail to bring in leads