While email marketing can be a very productive way of generating new leads, it does need to be used with some caution. Unfortunately these days spam is the bane of the internet. This is in a large part due to the wholesale garnering of email addresses by both legitimate and non-legitimate means. If you wish to communicate with potential clients via email, the best types of lists to create are double opt in lists.
There are different ways to create email lists. An opt out list is created by adding email addresses without the person’s knowledge or agreement. There may democratic-republic-of-the-congo-email-list have been some kind of contact between the one creating a list and the contact whose address is added, though frequently there has not. Spam emails largely belong to this type of email list.
One step up from this is the confirmed opt out list. Addresses are still added to this list without the person actively passing on their email information, however a confirmation message is sent to the address giving the person the option of removing their address from the list. Unfortunately these types of messages often end up in a person’s spam folder and are often ignored, thus the person remains on the mailing list oftentimes without their realizing they could have opted out.
A confirmed opt in list is the most common. With this list, a person has to actually fill in their contact information or at least an email address. Thus, they know that they are either subscribing to something or allowing their information to be added to a contact list. While this is much better than the former two types of lists, people can still have their addresses added by a third party without their knowledge.
The best type, those that yield the highest returns as far as providing viable leads, are double opt in email lists. This is where a person must first of all pass on their email address and then respond to a follow up email message before they are added to the list. They make a conscious decision to agree to receive follow up emails. They want more information and they are willing to provide you with their email address in order to receive it.