Eclipse, the title of the new film in the Twilight saga will hit the big screen accompanied by a significant financial investment by different strategic partners and commercial brands that have opted to develop and adapt their Denmark Mobile Database actions and marketing campaigns and promotions around this new movie. Some of these companies and associated brands include Hot Topic, Nordstrom, Volvo or Burger King, which globally have invested around 90 million dollars in advertising, product placement and cobranding actions related to the third installment of this saga directed by David Slade. 
With this type of strategy, advertisers and brands seek to align their image with the cult of millions of fans towards the Twilight saga and therefore hope that their strong commitment to the film pays off. In this sense, Burger King has estimated an investment of around 10 or 15 million dollars for an aggressive marketing campaign that includes television commercials, cobranding actions on its products and restaurants, and strategies Brother Cell Phone List in the media and networks. social networks such as Facebook where Burger King has launched different initiatives to connect and talk with fans of the saga.
The Volvo car brand is another of the outstanding examples of companies that have experienced the enormous reactions generated after the first film in the saga, where the vampire Edward was driving one of their cars. And although taking into account factors such as the fact that many teenagers cannot afford a Volvo or are not old enough to drive, the main objective is to generate a positive trend towards the brand. However, the real beneficiary in this business is undoubtedly the film studio industry itself, which struggles with the increasing costs of marketing and which finds in this type of commercial agreements the best economic support not only to have a few additional millions but to increase and create greater “buzz” and the noise needed to drive ticket sales.