Last International Women’s Day highlighted brands, community managers and creatives who wanting to join the trend shoot themselves in the foot and because they want to be funny they end up insulting women. Despite the efforts to change the advertising world around Buy Australia Phone Number List gender stereotypes, on March 8 we saw from the traditional advertisements of irons and washing machines for International Women’s Day , to brands that, when trying to combat preconceptions they encourage them, ” They say that women don’t know how to drive, but … ”
One of the cases of community managers without common sense and aggression towards women was that of Lifestyles, an Australian condom company. In their official Facebook account for Chile , they published a post that says “When the teacher is angry, it shows. And how has your nephew class back been? (sic)”. Then the invitation to solve an equation Phone Number List whose result is that “the teacher lacks peak”, that is, she lacks sex. Obviously Lifestyles’ “joke” did not go down well and the brand was immediately the target of harsh criticism for its misogynistic comments. After the criticism, Lifestyles Chile published on Facebook, where more than 75 thousand fans, that “they got out of hand” and offered an apology to their followers and friends. He assured that the situation will not be repeated. The case is one more example that there are still many people in the industry who do not understand that the world is changing.
