Taking into account that a person does several searches before making a purchase ! Google can track the path that person takes until reaching the decision! including review videos watched on YouTube! opening marketing emails in Gmail! searches on Google Play! among others.
The entire journey that Google users take is stored. And it is based on this information that smart bidding is used to deliver your ads to the audience with the best purchasing potential .
Smart bidding also allows you to optimize your campaigns and conversions ! as it automatically colombia phone number library for each Google Ads auction. If you don’t know how this auction works! check out our article Google Ads:
What It Is and How It Works – Step-by-Step Tutorial
If! in manual CPC! to cover the bid it is necessary to wait until the adjustment is validated! with smart bidding these changes are made automatically for each auction! adapting them according to the conversion potential! both upwards and downwards.
Smart bidding strategies are possible for: Target CPA! Target ROAS ! Maximize Conversions! Maximize google drive is disappearing for some windows users: why and how to prevent it? Value! and Maximize Clicks! the latter of which does not include auction bids.
Reading tip: 11 Main Google Ads Metrics:
Know Which Ones to Track
what is google ads learning campaign
What is Google Ads Learning Campaign?
Having understood the two previous concepts! now let’s move on to the main point: after all! what does a learning campaign mean in Google Ads?
! changed or resumed after a pause ! following some Smart Bidding strategy! Google needs to collect the data gathered by the conversion pixel installed on your website page! to obtain information about visitors’ purchasing patterns.
In other words! a learning campaign is when Google studies all the intelligence information collected book your list the conversion pixel! so that it understands the behavior pattern of users and! thus! optimizes the performance of ads according to this study.How to structure an objection matrix? during negotiations. For example: “at the moment! this amount does not fit into my Sale Leads”.
