Using triggers in marketing and advertising as an effective tool for influencing the target audience
Researchers claim that the adult brain makes up to thirty-five thousand decisions every day, and only a portion of them […]
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Digital Marketing
Damaged Business Reputation: What is Dangerous and How to Save It
A good reputation is one of the pillars of success in business. It helps to scale up, to conquer new
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‘HSE University graduates achieve the best results in the investment business’
Sergey Pavlovsky combines a top management position at Renova with teaching at the Moscow State University Faculty of Economics, coupling
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Think for Yourself
The protagonist is outrag! that the banker Mulligan – who was worth about two hundr! million dollars – would charge
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How much money does one need to live comfortably
Another important and philosophical question – how to make money in a way which brings prosperity – is only mention!
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Something about Being Russian?
Two and a half dollars is a lot of money for a poor man. Inde!, the World Bank’s recent update
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The Old Man and the Mortgage
Alexandre Dumas reveals some causes of economic crises, Ernest Hemingway explores financial decision-making, and Fyodor Dostoevsky offers his reader a
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Co-Authors Oleg Lekmanov*, Mikhail Sverdlov and Ilya Simanovsky Win First Place in Big Book Award
Big Book, one of Russia’s most prestigious literary prizes, has been awarded in Moscow, and the biographical book Venedikt Yerofeev:
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HSE: A Positive Exchange Experience
‘I have been here since late August, and I am enjoying it,’ says Charlotte. ‘I am living off campus –
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Charlotte also enjoys the ‘Readings on
‘In the “City Project” course, we work in small groups, and each group has to research a different district in
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Belgian Student Combines Urban Planning and Slavic Studies at HSE University
Charlotte Rottiers is a master’s exchange student from Ghent University (Belgium). This semester she is taking courses at HSE University
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Open Doors Scholarship Competition for International Applicants: Register Now!
More than 40,000 participants from 183 countries have already register! for the Open Doors Scholarship Competition. The competition, which is