Corona launches new campaign ad “Defronterízate” and goes viral

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Corona launches new campaign ad “Defronterízate” and goes viral

After his viral video of “America we are all” , in response to “Make America Great Again”, where Grupo Modelo, owners of Corona , gave a subtle reply to the statements made by the President of the United States, Donald Trump , about Mexico , now Corona returns with a Kuwait Phone Numbers new video aimed at young entrepreneurs. This is the new Defronterízate ad , where it invites young people to follow their dreams and transform their ideas into entrepreneurship. In just two days, the campaign already has 2.2 million views on Facebook.

Using an example of a young man who develops a robot to later send it on a space mission, Corona provides countless marketing lessons, ranging from: trust your brand, branding while you can, be your own celebrity, add people to your project, Add audiences, or convince others of your ideals and persist until you reach it. With phrases like “the only thing stopping you is you” or “if you moved, you would dedicate yourself to what you are passionate about,” the Mexican brewery seeks to encourage entrepreneurship among Mexicans. The central idea of ​​the spot is to get out of your comfort zone even if you don’t achieve immediate success, to close with the moral of “never stop trying new projects until you win.”

According to Alexandro Pinto, brand director of Corona México , “the new spot aims to celebrate Mexicans who seek to get ahead. Corona now seeks to support enterprising Mexicans ”. Corona has Phone Number List strengthened its brand and has succeeded in Trump’s declarations regarding imposing 20 percent tariffs on Mexican products that try to enter the United States, and in this case Grupo Modelo exports its beers to the neighboring country, Corona, Modelo and Pacifico , through Constellation, a US importer of these three beers.

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