Identification: Your messages must clearly identify you as the sender and include accurate contact details.
Unsubscribe Facility: Every CEM must include a functional and free unsubscribe facility that allows recipients to opt out easily. Requests must be actioned within 5 business days.
This Act prohibits unsolicited marketing calls to numbers registered on the Do Not Call Register (DNCR). While primarily for calls! it highlights the principle of respecting consumer preferences. Even if you have consent for SMS! it’s good practice to be aware of preferences across channels.
Why Buying Lists is Problematic (and Risky) in Australia:
Lack of Verifiable Consent: Any list you buy will almost certainly lack the specific! informed! and documented consent required by Australian law for your specific marketing middle east mobile number list activities. You cannot rely on a third-party’s generic consent.
Privacy Act Breaches: Using such a list could constitute an “interference with the privacy of an individual!” leading to investigations by the Office of the Australian Information Commissioner (OAIC)! significant penalties (which can be millions of dollars)! and reputational damage.
Spam Act Breaches: Sending unsolicited SMS to numbers from a purchased list will be a direct violation of the Spam Act! resulting in ACMA fines.
Data Quality: Purchased lists are often outdated! contain invalid numbers! or belong to individuals who have no interest in your product/service! leading to poor campaign performance and wasted resources.
Location Data Issues:
Collecting and using specific location data from third parties without explicit consent for that specific use is particularly sensitive and highly scrutinized under Australian privacy laws.
How to Legally and Effectively Build Your Australian Mobile Number List (with Location Data Considerations):
The only compliant and effective when a lead becomes a sales opportunity ! approach is to build your own opt-in list! and if you intend to use location data! ensure you have explicit albania business directory consent for that as well.
Website Opt-in Forms:
Clear and Granular Consent: On your website (pop-ups! embedded forms! checkout pages)! ask for explicit consent for SMS marketing.
