All this should not make you forget the most important thing: the engagement that you will be able to create through the content of your emails!
There is no easy recipe for this, but there are many sources of inspiration.
In this article, w have gathered 5 examples of effective, inspiring and successful email campaigns… to enjoy without further delay!
Marketing Targeting: Dressing an
Marketing targeting involves defining some of the reasons for this loss your company’s target market. More specifically, it is the process by which an organization chooses the consumer segments it will target based on the product/service it markets meeting their expectations.
Marketing targeting is therefore one of the final steps in your strategic approach, just after market segmentation and before defining your brand positioning. Essentially, you will identify the consumer groups that have the greatest affinity with your product.
Market targeting is generally done according to 4 main dimensions:
- Sociodemographic criteria, i.e. characteristics such as age, gender, profession, income level or education;
- Geography: the place where the consumer resides;
- Psychographics, through elements such as interests, hobbies, values defended, lifestyle choices, etc.;
- Behavior, that is, purchasing habits and decisions made, both past, present and future (projections).
Which Methodology for Your Business?
Marketing targeting involves south africa numbers combining these four dimensions to define your target market. This forward-looking approach will then help you better guide your marketing strategy and effectively allocate your company’s resources to reach this consumer group.
Effective targeting therefore prevents you from ain your product or that has low profitability potential. By focusing on typical customer profiles (or personas), you can allocate your efforts where they are most likely to pay (and fuel your growth).
