There’s an urban myth among salespeople that email prospecting is dead and buried.
What is email prospecting?
Email prospecting involves canada phone number library generating new leads by sending awareness emails to potential customers (primarily in the B2B market). The goal of a prospecting email is to pique your leads’ interest and curiosity, encouraging them to engage with your offering and potentially generating new sales.
How to write a good prospecting email?
To make your email prospecting campaign a success , you need to find the right balance between personalization and sales pitch. This creating unforgettable customer experiences in local commerce means quickly and effectively presenting why your company can make your prospects’ lives easier and why they might benefit from continuing the conversation with your team.
First and foremost, you need to make sure you’re targeting the right people and understanding their needs. Here are four key elements to keep in mind.
1. Identify a good reason to contact the prospect (and contact them now)
Email fatigue isn’t a myth. On average, we receive nearly 150 emails a day . If you want your prospecting email to be opened resource data and responded to, you need to identify and share a relevant reason for contacting them, especially at a specific time.
why you’re sending this prospecting email will help you save time (and, more importantly, save your potential customers’ time). It’s also a great way to create a sense of urgency (the famous FOMO) and boost your campaign’s response rate.
