Undoubtedly, sports figures are the perfect ambassador for brands to potentiate their reach and presence in the top of mind of the audiences, this due to their deep engagement that, to a large extent, is Algeria Phone Number List nourished by their triumphs, but in addition to the management of your personal branding . This point is something that tennis player Eugenie Bouchard worked very successfully, who showed that she is a person of her word by fulfilling a bet she made with a fan through Twitter. The culprit that lost was the Atlanta Falcons.
It all started when John Goehrke proposed a bet to the Canadian tennis player if the New England Patriots managed to beat the Falcons in Super Bowl LI , while they were winning the game. Bouchard replied: “sure.” After the unthinkable happened, the Pats made the biggest comeback in Super Bowl history by coming back from a 25-point deficit to take the NFL title , the tennis player posted again on Twitter that she would fulfill the bet. The 44th player in the WTA ranking fulfilled by having a date with Goehrke by going together to a game between the Brooklyn Nets and the Milwaukee Bucks, at the Barclays Center, in New York.
The personal branding is relevant to all professionals, in the case of athletes have even greater value as this can place them in a more attractive level for brands. In fact, he often strays from his sporting moment. Such is the case of Bouchard, who at the moment is not at his best tennis Phone Number List level – he reached 5 in the WTA world ranking – but this has not diminished his engagement with the public and neither with the brands. The tennis player currently wears the Nike brand during her official competitions and has just participated in the Sports Illustrated Swimsuit 2017 . It should be noted that for any professional, the proper management of their social networks is an aspect that they must take into account as part of their personal branding . One piece of data that proves this is that 59 percent of online consumers worldwide recommend a brand or character to friends and acquaintances if they trust it, according to Edelman.