Exploring the Best Practices for After Prime Day 2024
Each Prime Day is an opportunity to learn more about your brand and optimize it. Here are a couple of areas to be mindful of…
Analyze Outcomes Exploring the
One of the best things a brand can do after Prime Day is pay attention to actions. Dig up analytics and demographics from your Prime Day event and check to see if there was a noticeable increase in things such as new customers or new search items. The goal is to identify your successes and failures and make the changes necessary (or mimic the actions that produced positive results for your brand) to facilitate future growth.
“Whether your Prime Day sales met, exceeded or underperformed against your goals, it is critical to understand what influenced those results. Were your Sponsored Ad campaigns consistently visible throughout the event? Did you have the right onsite/offsite media mix to maximize reach across your key audiences? Are there any other audiences, or keywords, to consider targeting for your next sales event? These are just some of the questions that can help you understand what factors influenced your Prime Day performance. Amazon’s suite of analytics tools, including Amazon Marketing Cloud, can help uncover key insights that will improve your strategic approach for the next major sales event.”
Joe O’Connor Sr. Director, Strategic Marketplace Services at Tinuiti
Watch Your Reviews
Pay attention to the quality of reviews, not necessarily the quantity. It’s essential to see what people are saying, so you have the opportunity to improve and adapt. After the event, taking a good look at your reviews can affect future strategies and changes, product developments, listing changes, updates, etc. Another good practice is paying attention to competitors’ reviews and seeing what their customers are saying. Doing this can give brands an upper hand to afghanistan email list improve and shine in areas where their competitors may not and win over a more extensive following.
Learn More
If you’re looking to learn more about Prime Day, you’re in luck. On May 8th, our team of experts will host our annual Prime Day Panel. They’ll cover everything you need to know to have a successful Prime Day including:
What you need to do before, during, and after Prime Day for success
How to leverage Amazon Marketing Cloud to target consumers more effectively
Demand Side Platform (DSP) and video advertising to create awareness of your upcoming Prime Day deals
Interested in selling on Amazon or have additional be numbers Prime Day questions? Contact us today.
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