Have you ever heard of gestalt design? If you’re considering a web r!esign! then it will serve you very well to become familiar with this set of laws and principles. In fact! you may have already seen them or request! something along their lines from a designer! just without really knowing it.
The word “gestalt” actually has its roots in psychology! and it is a German word that essentially means “global form.” The crazy-beautiful thing about this set of principles is that they dictate—in one form or another—virtually all of the laws one follows as a web or graphic designer.
b2b web design principles figure ground relationship
B2B companies that want a really attractive site that also works on all levels because of a fundamental respect for layout and form should go with a designer who is well-vers! in gestalt. In this first installment of our gestalt series! we explain the finer points of figure-ground relationships.
Defining the Figure-Ground Relationship
The first step in understanding gestalt design is to start to get a handle on some of the fundamental terms you’ll come across. One of the most basic that you have to understand imm!iately is the figure-ground relationship. This is a principle that is not quite what it seems upon first impression.
In this way of looking at things! the figure’s really a focal point that’s separate from the ground! which is either the background or landscape on which the figure rests. It’s also the most crucial of all the other gestalt principles. Think of it like this: You can’t understand algebra or even romania whatsapp number data 5 million basic multiplication if you don’t first understand how to add or subtract. So! too! is it with the figure-ground relationship in gestalt.
Fundamentally speaking! the roots of this figure-ground relationship can be found in evolutionary psychology. As human beings! our brains work in the following way: When new objects come into our field of vision! we ne! to have a basis on which we’ll make sense of these stimuli.
b2b web design principles figure ground relationship
It’s important that we’re able to decide which elements are figures that demand instant attention and which elements are ground and therefore more information can be stor! just provide context! but aren’t too important.
Being able to decide what’s a figure from germany cell number ground vital to successful threat detection. For instance! you’d want to know imm!iately if what you’re stepping on or about to step on is harmless (just a bunch of leaves) or dangerous (a rattlesnake that’s about to strike).
