Once you know your content delivers value to users! make sure you format your pages correctly to help them find it. Nobody wants to scroll through endless blocks of text and search engines also want to see content that’s well structured.
Check every post meets the following criteria:
- A short intro that confirms the dataset topic being covered and the value being delivered in the content (include your primary keyword).
- Headings and subheadings with nested h2! h3 and h4 headings to break up the key points of the article (include keywords and related phrases where possible).
- Short paragraphs with clear! concise language – avoid unnecessary fluff! jargon or complexity.
- Bullet points and numbered lists for grouping or summarising related points.
- Relevant images that support the points made throughout your content.
- Statistics that support the message in your content (you can create visuals for these or format them visually with bold text or other styles).
- Data visualisations showing first or third-party insights supporting the message of your content.
- Block quotes to support the key points in your article from reputable sources.
- Internal links to other relevant pages on your content (style these to stand out on the page).
- Relevant CTAs that fit into the flow of your content! placed where motivation is highest so users can take action.
All of these formatting techniques make your content more scannable and visually easier to navigate. Careful formatting helps the key points of your content stand out on the page! which means users can easily find the value in your content without reading everything word-for-word.
Step #4: Prune pages that can’t be saved
This one’s nice and simple. Once cheap business advertising methods – do this and stomp your competition! you’ve flagged up content that needs improving! you have to analyse the pages on your list and make the call: improve or remove. For content that can’t be saved or isn’t worth the time/resources it would take! your best bet is to get rid of these pages altogether.
Step #5: Update old! evergreen and high-performing content
As we explained earlier! content naturally austria business directory loses value over time so it’s important to update pages as they age. As a general rule of thumb! you should update any content that’s 2+ years old! even if you only update the external links and check everything is still relevant.
