Getting behind the wheel is as scary as a scary movie in this Volkswagen campaign

Although many drivers take to the road without mobile number directory karachi pakistan any fear in their guts, many others (especially the most novice) do so gripped by fears worthy of the most heinous horror movies. And in the seventh art Volkswagen looks precisely at a campaign recently launched in Australia to give an account of mobile number directory karachi pakistan the benefits (capable of appeasing the fears at the wheel) of the new Tiguan The campaign includes a spot inspired by scary movies and a series of posters in the purest cinematic style that put under the spotlight the many fears that take over drivers on the road : giant roundabouts, mobile number directory karachi pakistan online parking or incorporation to four-lane highways.

Initiated by the DDB Sydney agency, the mobile number directory karachi pakistan new Volkswagen campaign takes root in an interesting insight: that 79% of Australians suffer from some kind of anxiety when they get behind the wheel of a vehicle. 59% of drivers have, for example, an atrocious mobile number directory karachi pakistan fear of parking in line and obstructing traffic or colliding with another car while performing the maneuver. “Those little fears we face on the road can turn into genuine anxieties and terrors ,” emphasizes Rowena mobile number directory karachi pakistan Kanna, Volkswagen Australia’s director of marketing and communication.

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The eye-catching giant posters that are mobile number directory karachi pakistan part of the campaign were created in collaboration with acclaimed Canadian movie poster artist Matt Ryan Toby , who has collaborated with Disney, Marvel, 20th Television and sale leads Warner Brothers throughout his career. mobile number directory karachi pakistan The spot, produced by Revolver and directed by Bruce Hunt, pays tribute to psychological horror cinema and was filmed in mobile number directory karachi pakistan freezing freezing temperatures in the town of Oberon in New South Wales.

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