Yesterday, the 89th edition of the Oscar ceremony was held, in which the film with the highest nominations was La La Land, including best film, equaling the number of nominations that “Titanic” had a few years ago. However, this year the results were different, during 2008 “Titanic” was awarded as the best film of the year by the Academy and this year La La Land, obtained 5 awards including the best actress, giving an Oscar to Emma Stone. But, the fact that has undoubtedly marked history in the delivery of the Oscars, is the confusion when naming as the winner of best film La La Land, when the award went Indonesia Phone Number List to “Moonlight.” From this event, multiple explanations have been given for what happened, comparing it with Steve Harvey’s error in the Miss Universe pageant during 2015 where he mistakenly mentioned that the winner was the Colombian participant Ariadna Gutiérrez, when really who was crowned as Miss Universe was Pia Wurtzbach from the Philippines.
But how did the United States Academy of Motion Picture Arts and Sciences win? From that mistake, he became the center of attention for social networks, media, and even brands. Despite these figures, there is doubt if it was a marketing strategy by the Academy or simply a human error. According to Warren Beatty, opening the red envelope said “Emma Stone, La La Land, so I took a long look at Faye Dunaway.” However, minutes earlier, actress Emma Stone had been awarded the award for best actress for her performance in La La Land. She herself claimed that at the time of the wrong announcement, she was holding the envelope for the best actress category. So where was the error really?
It is important to know that there are always two envelopes, one for the presenters and one for backup, which could explain the reason for the error. Faced with this situation, PricewaterhouseCoopers, in charge of controlling the Oscar ballots, issued a statement assuming responsibility Phone Number List for the error and offering apologies. Recall that it is not the first time that the Oscars have been involved in marketing strategies, in 2014 the famous selfie by Ellen Degeneres put the Academy in the crosshairs for a couple of days, a strategy that was accompanied by a sponsorship from Samsung , giving a more fun touch to the award ceremony. This year, “the supposed mistake of the best movie of the year” could be the protagonist of this story.
