Organic, grass-fed, free range.” All-natural and related products israel telegram data are all the rage right now. And the craze isn’t limited to our food—it’s sweeping the internet as well. The value of authenticity continues to grow in our world, from our politics to our SEO. As you probably know, backlinks are crucial for great rankings on Google. Naturally, the work of gaining backlinks—or link building—is a popular SEO discipline, and a big part of many marketing teams’ playbook. The best links to build are natural backlinks. But wait, why wouldn’t all links be natural? Because at some point during the collision of marketing, business and the internet, the unnatural backlink was born.
A History of Unnatural Backlinks
Google makes it plain that links are important. In fact, they state financial optimization through “Have your site mentioned in useful places online.” As the practice of SEO grew in the 2000s, many people began to “hack” the Google search algorithm by creating link schemes. Link schemes are an attempt to boost a site’s authority through the creation, acquisition or purchase of low quality and irrelevant links. Google stopped this practice in its tracks with Penguin, a Google algorithm update released in April 2012 that penalized sites who had what Google considered unnatural link profiles. This was only the beginning. Since then, Google has released many small updates over time to crack down on spammy link-building techniques and practices.
So What Is a Natural Backlink?
Now that we’ve covered why the term “natural backlink“ mobile lead even exists, let’s define it. There are two primary opinions when it comes to natural backlinks. Most SEOs believe a natural backlink is either:1. A link you don’t ask for, meaning the content of your webpage is found valuable enough that someone links to it without being prompted or asked.2. A link found in relevant context with non-commercial anchor text (whether it was asked for or not)The key difference in these stances is the proactive promotion of your content. And the key question is whether or not it’s okay to participate in link building. Google says “links should develop…when other sites find your content valuable and think it would be helpful for their visitors.”
