How to make an Editorial Calendar for your Blog [Includes Template]

One of the things that has given me the most headache in my time as a blogger is how to create an editorial calendar for a blog. Hasn’t it happened to you that you sat in front of a blank page to think about what to write next week on your blog and stay whiter than the page itself? Once we are clear about what to do a blog, the next step that usually costs us the most is deciding what to write on the blog. Can you imagine Jack Sparrow without his famous compass? An editorial calendar for a blogger is the same as Sparrow’s compass. Without the calendar we are lost and increase the visits of my blog Therefore, in this article I will tell you some of the keys to planning the contents of your blog and know at all times what you have to publish.

What is an editorial calendar and what is it for?

An editorial calendar is the document that will tell us what we have to publish, when we have to do it, where we will publish it and who will be the person who has to do it. In other words, it is the roadmap of our editorial line that will allow us to know what we have to publish and when. Having a blog and posting regularly is not easy. Whether due to Audio Visual Production Service Business Email List lack of inspiration or external causes, we can always find difficulties when publishing our next article. To overcome all these obstacles it is necessary that you create a content strategy for your blog with a minimum prepare an annual, monthly and weekly plan that contains your main objectives to achieve. Annual Planning In this first phase you should be clear about what you want to achieve with your blog this year.

How to create an editorial calendar for the blog

Many people think that writing articles to get as much web traffic as possible is enough. It is not a matter of looking for ideas to blog for doing so. Articles have to have a specific purpose. It doesn’t matter what it is: Position yourself in the sector. Educate the target audience. Get leads. Increase membership income. Increase sales. Build customer loyalty. Always, and I repeat, always, the calendar always has to be aligned with the main revenue streams of the brand. Imagine a personal branding project like my Facebook Ads specialist blog . Business Model Example You can have three main income streams (although they really can be more): Services. Consultancy. Training. So, the entire editorial line must be related to those three areas .Your buyer persona or your ideal reader. So that you understand this part, I am going to give you an example.