For a free Google tool, Google Analytics packs in a whole lot of useful data. kuwait telegram data But here’s something not many marketers know: Did you know that you can also use Google Analytics to track your keyword rankings? That’s right, free keyword ranking data, straight from the horse’s mouth (Google). But, there’s a catch: The setup process is a bit involved. And the data isn’t that thorough (or easy to understand). But don’t worry, we’ll take you through the steps of tracking your site’s keyword rankings in Google Analytics, plus show you how to get better insights into your keywords that will improve your SEO strategy.
Reviewing Your Keyword Strategy
Before you dive into GA with your guns blazing, you need to make google and it is measured sure you’re targeting the right keywords on your website.
Tracking low-value keyword rankings does nothing to move you toward your goals.
As a first step, you should have a list of keywords that you’re trying to rank for. These should include:
- Branded keywords. If you have a brand name (like “Reuben Hills Coffee”), you’ll want to rank for that keyword. People searching directly for your brand name already know of you and are therefore easier to convert. Make sure to include common spelling variations as well.
- Buyer intent keywords. This category of keywords covers prospects who are actively looking to buy. They usually take the form of longtail searches and include words like “coffee,” “brew” and “coffee machine.”
Connect Google Analytics to Search Console
You’re probably already using Google Analytics to track a range mobile lead of SEO metrics for your website. While Google Analytics is a great tool, it can actually work even better when combined with other Google tools. Specifically, I recommend combining it with Google Webmaster Tools. For this step, you’ll need a Google Analytics account and a Google Search Console account. The tools are freely available to anyone who owns or runs a website. If you’re not already using them, you’ll need to set up an account with both. Then, we connect them. This is going to get a bit technical, but it’s worth it. Just take it one step at a time. A. Log in to your Google Analytics account. From the Home screen, click “Admin” and then “Property Settings.”
