IAB Spain, the advertising, marketing and digital communication association in Spain, announces that it is going to develop TCPF (Transparency, Consent and Privacy Framework), its proposal to offer a valuable solution to the digital advertising industry. TCPF will allow the segmentation Estonia Mobile Database of unregistered traffic, ensuring that the digital advertising ecosystem maintains its ability to generate high-value results in a scenario without third-party cookies. TCPF is an independent ad industry solution created by and for the actors of the advertising ecosystem, regardless of their size, which will be available throughout the third quarter of 2021.
The TCPF has been conceived by Innotech , a technical working group created and led by the Board of Directors of IAB Spain. Innotech is made up of renowned industry professionals: Manuel Merino, COO of Rich Audience; Salvatore Cóspito, CDTO of Datmean; Xavi Garrido, Audience & Programmatic Director of Prisa Brand Solutions; Agustin Pérez, CEO & Founder of Sibbo Ventures and Mikel Lekaroz, CEO Adbibo / Next14 and Member of the Board of IAB Spain. The group has worked over the last year to define this solution that is being presented to the market today and which has already achieved broad consensus in the industry forums and associations where it has been presented. 
The TCPF, based on the IAB EU Transparency and Consent Framework (TCF), generates a pseudonymous identifier in a central domain to which the unauthenticated user is redirected after giving their consent in the Consent Management Platform (CMP) of the local domain, for which strictly complies with the General Data Protection Regulation (RGPD). The Innotech group is already working with the Data Brother Cell Phone List Protection Officers (DPOs) of several companies associated with IAB Spain, to agree on the flow of users and the purposes that will be used to generate the identifier. From IAB Spain and Innotech it is certain that the TCPF is a necessary solution since it brings advantages to the ecosystem such as:
F asy integration : The consent of the user is managed by registered CMPs in the TCF, allowing rapid deployment under the consent management tool most commonly used in Europe.
Available to any actor in the ecosystem , regardless of their size.
Responds to unauthenticated traffic : The tool does not require users’ personal data (PII), which will allow the development of advertising operations without the need for prior registrations, reaching 100% of the consented traffic. An extra layer of privacy : The creation of a common domain offers the user the possibility of managing their privacy. The management of their privacy will be accessible by the user at all times and will enable the option, among others, to renew or revoke their privacy settings. I ni ciative by and for the industry : The elimination of third-party cookies will mean very important changes in the digital industry and a great impact on the viability of most companies in the digital advertising ecosystem. That is why IAB Spain, in its role of defending the interests of all the actors in this ecosystem, has developed this initiative from an open industry approach and support for its development. IAB Spain is working with other industry associations to reach the necessary agreements to ensure the optimal implementation and development of TCPF both in our country and in the European Union, being able to serve as a basis for its development even worldwide.