The association of advertising, marketing and digital singapore number communication in Spain, IAB Spain, has collaborated with the Commission on TV Connected to develop the first edition of the White Paper Advanced TV , sponsored by singapore number Smartclip. It is a book aimed at all agents in the industry . The objective of this project is to try to deepen the framework of constant evolution . What they seek is to publicize access to new consumption and target audiences, how to activate audiences and standardize concepts, models and metrics in fragmented singapore number environments.
We currently have a multitude of options to singapore number consume. We can choose what, when and how . In addition, we not only have a single channel, but the grill of our television is infinite. In this way, the consumer has to choose between a more than varied offer of digital content. singapore number But audience fragmentation is multi-nuanced today, and content remains the leader in this battle. Context in which the book we were talking about and which they have called Advanced TV has been revealed. In it , new marketing models, new formats and new singapore number ways of operating and measuring advertising campaigns emerge .
Thus, the challenge of this new project is to converge singapore number with effort and dedication, with constancy , the Advanced TV models that operate internationally and that are a reference, in a unified measurement between linear and digital. In this way, sale leads purchasing models are simplified, singapore number campaigns are optimized and the objectives required by the advertiser can be achieved . Although this requires that the entire industry work in this singapore number same line, although this requires time in execution and technique.