IAS Partners with Google to Launch Automatic Verification Tagging of Advertising Campaigns

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IAS Partners with Google to Launch Automatic Verification Tagging of Advertising Campaigns

Integral Ad Science (IAS), the world’s leading digital campaign verification company, and Google Campaign Manager, the world’s largest global ad server, today announced automatic campaign verification tagging. This agreement will significantly facilitate the verification process in Google’s ad server and will considerably reduce the time spent on this task by agencies and advertisers, who until now did it manually. At the Sri-Lanka Mobile Database same time, brands will have centralized labeling management in campaign management and the flexibility to switch between monitoring or blocking them without the need to re-label or put a new one into circulation. Bell. Along with this, advertisers will have access to a new metric called Vendor Blocked Ads, with which they will be able to access information about which ads have been blocked directly according to Campaign Manager reports. In this way, by having access to all this information in one place, advertisers have more transparency about the success of their campaigns, allowing them to better adjust their strategy to achieve their objectives. Sri-Lanka Mobile Database

Additionally, advertisers who purchase Display & Video 360 campaigns and who use Campaign Manager for their media purchases will also benefit from centralized management of verification tagging. Because when enabled, ad placements provided by Campaign Manager are Brother Cell Phone List automatically synced with Display & Video 360 campaigns as bundled creatives, reducing the time it takes to serve campaigns. In addition, it is guaranteed that the inventory purchase conforms to the conditions of security and brand suitability. “We are delighted with this alliance with Google. Brands can now activate verification for their campaigns in just seconds using automated third-party verification in Campaign Manager,” said Lisa Utzschneider, CEO of IAS. “This will allow advertisers to spend more time focusing on how to reach and connect to their respective audiences and drive the performance of their campaigns.”

“HP has been actively involved in the beta version of IAS verification tag automation at Google and we’ve seen a huge time-saving impact for our marketing team,” says Chris Liberti, Global Head of Ad ops, HP . “We are delighted that IAS verification is now automated within Google Campaign Manager, allowing us to launch campaigns faster and with the third-party protection that our brand requires. We look forward to implementing verification tag automation across all of our bells”. IAS and Google have been partners for a long time. Together, they provide the industry with cutting-edge technology that helps it advance. In this sense, recently, Google Display & Video 360 have integrated IAS pre-bid segments of contextual relevance, with which brands have more control over where their ads appear and prevent an impression from being inserted next to inappropriate content for it according to your own interests.

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