Millions of articles have been written since Apple’s announcement of the launch of its new iOS14 operating system. In these months, a kind of impenetrable forest has been built, as if there were no alternatives that respect that capital binomial on which the digital advertising industry is based, respecting the privacy of users, on the one hand, and optimization of digital campaigns through personalization, on the other. At the beginning of this entire journey, the ominous voices Namibia Mobile Database focused on the problems that the new operating system would bring to the digital advertising industry by positioning Apple as a leading brand of privacy and transparency of user data. In this sense, for example, Facebook, before the launch of iOS14, had anticipated a 50% drop in the revenue generated by its Audience Network, since it considers that a relevant part of iPhone users will prefer not to be tracked. Which would lead to a decrease in the use of data for commercial reasons, with the consequent damage to advertisers. But also for consumers themselves, since it would be more difficult for them to receive advertising for products or services that interest them.
The reality is that with iOS14 Apple has reinforced the Limited Ad Tracking function with which data collection is restricted, thus following a slogan that it launched in early 2019, and that it published in giant letters on an advertising poster that said : What happens on your iPhone, stays on your iPhone . The consequence is that now, expressly, each user has to accept that they can be tracked, making use of the consumer identifiers in the Apple environment, known as IDFA and which are prepared according to the use of the apps and tastes of consumers. This consent allows brands to collect data and generate profiles with which to better segment their campaigns. At the same time, there are a couple more elements to take into account and perhaps less talked about. I am referring, first of all, to the nutritional label or labeling of each app with which Apple shows the user the type and volume of data that a given application collects from it. As well as if these are linked to them or if they are used for tracking. And along with this, the fact that developers, for updates to their apps or uploading new ones in the App store, have to provide information about the privacy practices used by each app, which must be absolutely respectful of the regulations in force. 
To facilitate this entire process of adaptation to the new operating system, the digital advertising industry has taken important steps and is implementing solutions. Some top playersFor example, they are paving the way for brands that use their platform so that they are not adversely affected by the change. And it recommends, on the one hand, that they implement Brother Cell Phone List a new SDK (app development software). In this sense, he remarks that, if possible, always use the latest version published, since it is necessary that it supports the requirements of iOS 14 and adapts to the limits set by the Apple SKAdNetwork API in terms of monitoring and measurement. of the campaigns. As well as for another, create a separate account for campaigns targeting iOS 14 users. This mitigates the overall impact that iOS 14 limitations may have on performance.
For its part, Google has issued some recommendations for adapting brands to the new reality. Among them, update the latest versions of their SDKs: Google Analytics for Firebase SDK, Google Mobile Ads SDK and Interactive Media Ads SDK so that the integration with Apple’s SKAdNetwork is effective. At the same time reducing the number of campaigns in apps to less than a hundred, and that when these are app installation (ACi), they are between 10-20 in total. As well as prioritizing the scope of the campaigns over the return on investment, thus changing the objective of these and directing them to CPA (Cost per Acquisition).
