The reason for the withdrawal of Facebook, which was never purchase phone number lists revealed by the social network, seems to be due to a secret deal that the company carried out with Google. This is revealed by the New York Times , a medium that has agreed to an antitrust lawsuit filed by ten prosecutors in the purchase phone number lists United States last month in which the secret agreement that both giants of the online universe have reached under the name “Jedi Blue” is discovered (Blue Jedi). The rest of the companies that are part of the alliance did not receive the same advantages from Google as Facebook , according to the executives purchase phone number lists of 6 of the more than 20 companies that make it up.
According to Google and Facebook, private deals purchase phone number lists with hidden terms through confidentiality clauses are common in the digital advertising industry. The complaint “misrepresents this agreement, as well as many other aspects of our ad technology business,” says Julie Tarallo McAlister, Google spokeswoman, and picks up the New York Times . And for purchase phone number lists Christopher Sgro, spokesman for Facebook, agreements like his with Google “help increase competition in ad auctions “, which benefits advertisers and purchase phone number lists publishers.
In the milliseconds from when a user clicks on a link purchase phone number lists until the ads on that page are loaded, an auction takes place to fill the available advertising space, explains elDiario.es . Google, which dominated that auction, managed to prevent sale leads Facebook from entering to purchase phone number lists compete through a series of closed advantages in the agreement . Among them, more time to launch an offer and direct billing with the websites where the ads would appear. Under the “Jedi Blue” agreement, Google also agreed to help purchase phone number lists Facebook understand the