INSIGHT : This is a particularly product-driven business, and they’ve made it the foundation of their strategy . They’re so convinc of the quality that they say it’s “test on humans” (taking the cruelty-free approach of other brands to the extreme).
Business model and distribution
It’s a relatively common occurrence that businesses die of success when scaling. In the case of Farmer’s Dog, they had certain conditions to consider when defining where they want to go as a company:
Perishable product : Natural ingrients have the disadvantage of being less durable. This affects the company, logistics management, and the user, because unlike commercial fe, the product must be stor securely and cannot accumulate large quantities.
Profitability depends on repeat business : the goal must be to build customer loyalty to ensure a sufficient order volume. One-time purchases don’t allow for consolidation, and the nature of the product is ideal for creating a critical mass of customers who buy month after month.
Positioning in a high-price segment :
the competition moves at much lower prices per kilo and uses the same claims (organic, healthy).
With all this in mind, the conclusion is that the bulk sms nepal optimal way to market the product is through an online store. Why? Basically, because it’s the best way to control the entire distribution chain and because, by working directly with the customer, establishing a subscription model with recurring purchases is simpler.
Regarding the third point
positioning, the online channel is perfect for promoting awareness, relying on research, showcasing the people behind the brand, empathizing with the customer… and creating a personaliz proposal.
INSIGHT : Subscriptions for products that financial literacy are purchas on a recurring basis are already a near-perfect model, but if they are also products with a short life cycle (even if they can be frozen), conceiving the business as a service is a great idea.
The online stor
on’t expect a classic online store with its search alb directory engine and categories. It works in a completely different way .
The main model is through a subscription. The interesting thing is how the offer is generat. It’s a somewhat lengthy process compar to what we’re us to, but it’s handl in such a personal way that it even feels short.
