Years ago, Prometheus, a film directed by Ridley Scott, drew attention for its transmedia campaign that took the experience outside theaters. Now Alien Covenant does something similar. The first piece is an advertisement for the android Walter. Alien is a series of Australia Mobile Number Database science fiction films that have a huge fan base around the world. In 1979 the film “Alien”, directed by Ridley Scott, was released and changed the genre forever. Alien became a franchise comprised of Aliens, Alien 3, Alien: Resurrection, and two Alien vs Predator crossovers.
In 2012 Ridley Scott released Prometheus, a prequel to the entire series that received positive results from most fans. This year another installment will be released: Alien Covenant, also directed by Scott and which, according to the first trailer, will have a similar tone to the originals. As part of the promotion of Prometheus, five years ago, the marketing campaign had a couple of videos that were not trailers but complementary pieces to the film. One of them is an ad about how the model android David 8, (Michael Fassbender) works and feels.
The other piece is a TED Talk, which is set in 2023 and shows a Peter Weyland, played by Guy Pearce, younger than he appears in Prometheus. Also, a couple of websites were made, like WeylandIndustries.com , to make the fan experience greater. Now, the sequel to Phone Number List Prometheus, entitled Alien Covenant, repeats the formula and started a transmedia campaign with a website and a video in which we see Fassbender again but now giving life to another android: Walter. The MeetWalter.com site explains the functions of the android Walter and in addition to offering clues about the character’s behavior in the film, we can see a cross-marketing strategy with the processor manufacturer AMD.
